ET news was in Las Vegas when Britney unveiled her new fragrance titled “Private Show”, that will be available sometime in July. Britney tells ET News:
“Private Show celebrates one of my biggest passions — dancing! It is inspired by the electric energy I feel when I’m performing, whether during rehearsals or on-stage during my show,” Spears said of the scent. “I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!”-Britney Spears
According to a press release about the fragrance, Private Show’s scent was inspired by Britney’s “love of dulce de leche, white florals and iced coffee.”
Private Show — which is priced between $9.99 and $52 — is said to be a “tribute to Britney’s accomplishments on and off stage,” and seeks to serve as “an inspiration for all of her fans.” The new fragrance is also unisex-friendly according to Kribie Johnson:
To me, this is a unisex-friendly fragrance! It isn't as sweet as her past fragrances… https://t.co/BPUCA9tXNR
— Kirbie Johnson (@kirbiejohnson) June 17, 2016
The fragrance is set to be available sometime in July!